We at Project Implicit tested political preferences in the 2000 and 2004 elections, and we do so again this year. Presidential Candidates IAT The
Presidential tests are based on an assumption central to our
research: We may not know our implicit, less conscious preferences. The
political preference test is interesting because a voting decision
is made quite deliberately. The candidate you explicitly endorse
is likely to be the candidate you will vote for — even
if the IAT should predict a different preference.
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John Brockman, Editor and Publisher |
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